I tried this product because I wanted to try a new look for summer.This product pretty much worked like it said it would -I'd say that this lightened my hair about 2 shades (it says up to 3 on the box), although it ended up with a pinkish tone to it. No problem, though -as long as it's not rusty I'm OK with that.
I have medium-dark hair though (I'm half Japanese, half white). My hair is more on the Asian side, very straight and thick.
This is a "cool tone" color that says it will minimize orange/reddish tones, and it looks good. It's not exactly what it looks like on the cover picture (and unfortunately I didn't end up with that Gorgeous Creature's face, either).
I have grays here and there, and it didn't really cover them at all. Not that I expected a lightening product to, but I thought I'd just note that here. I'm not really sure if this is a color dye, a bleach, or both...I didn't expect it to cover completely but since my hair is lighter, they're less noticeable.
The directions state that the user should apply it on the main part of the hair and the ends first, wait 20 min. and then apply it to the roots and wait 10 min. This was a little confusing to me, as there is no way that the user can completely avoid the roots when applying. I did my best though and it worked out for me. The conditioning stuff that is put on at the end needs to be applied every week afterwards and they say not to shampoo the next day after using it to retain the color.
It was really easy to use and fast.
Too bad I have to color my hair every 3 weeks b/c it grows fast...this stuff retails for $10 in most stores but it's still cheaper than a couple of trips to the salon.
Click Here to see more reviews about: L'Oreal Feria Hi-Lift Browns, Downtown Brown B61 1 ea
Product Description:
B61 Cooler - Hi-Lift Cool Brown
Downtown Brown is a cooler shade that minimizes red/orange or golden tones. Want to boost red or golden tones, choose a warmer shade. To enhance your hair's natural tones, select a natural shade.
Colour Cue: Colour shown may only be achieved on natural medium brown to natural black hair colour.
Not recommended on hair coloured with black or dark brown shades. Not recommended on light brown or lighter natural hair colour.
Do not use on relaxed hair, bleached, highlighted or gray hair. Permed hair, wait two weeks before using.
Re-inventing Browns: Feria Hi-Lift Browns.
Brilliant, shimmering Feria browns that lighten even the darkest hair up to 4 levels. Patented formula with Colour Booster Technology controls brassiness, so browns are purer and cooler than ever.
Sends pure colour and multi-faceted shimmer racing through every strand.
No appointment necessary. Wear Feria. The new language of colour.
This luxurious Feria collection includes:
Shimmering Colour Permanent Haircolour Gel
Extreme lightening with no brassiness
Shimmering Colour Developing Creme in Applicator
Professional applicator tip
Enough Feria for longer hair
Aromatic Aura
Cool aromatic scent . . . for a soothing sensation
Shimmer Enhancing Conditioner
Mega-dose of anti-flat shimmer Enhancing Conditioner for browns
Colourist Gloves
Insert
Level 3-Permanent
1 Application
Questions? Talk to your Feria Specialist toll-free at 1-800-631-7358, M-F, 9:00 AM to 7:00 PM EST from anywhere in the continental U.S. or visit lorealparis.com.
Ingredients:
Shimmering Colour Permanent Haircolour Gel: Oleic Acid, Benzyl Alcohol, Aqua/Water, Cocamide MIPA, Octyldodecanol, Alcohol Denat., Ethanolamine, Ammonium Hydroxide, Oleth-30, Hexadimethrine Chloride, Parfum/Fragrance, Mea-Laureth Sulfate, Sodium Metabisulfite, EDTA, Resorcinol, Phenyl Methyl Pyrazolone, Erythorbic Acid, p-Phenylenediamine, 2,4-Diam
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