I love this product. I've had salt and pepper hair since I was an undergraduate in college. Now that I'm in my mid-30's the combination of grey/drk.brown is more dominant. Since my facial features are very youthful I seem to get better results in public, dating, when I color my hair. Yet, many of the hair colors for men leave your hair stiff, and dry. I am always experimenting with Chinese or Japanese products. One thing I learned from my Japanese male friend's is that they are less gender conscious than American's are about products they buy to enhance their appearance. When I saw Bigen I bought it because of its low price. When I saw that it was so easy to use, and that I didn't need all the other preparations before coloring my hair I feel in love with it. My hair never gets dried out, or brittle when using it, and its easy to do touch ups with it too.Click Here to see more reviews about: Bigen® Permanent Powder Hair Color, #59
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