Wella Hair Color: LOreal Preference Haircolor, Lightest Golden Brown #6.5G

I have used this for 15 years.Everyone loves the color -- a rich golden brown with golden highlights throughout -- and the results are dependable and long-lasting.No surprises or disasters.However, the cumulative damage to my fine, medium-length hair is considerable.Although it feels great immediately after using the dye and conditioner (included), the next time I wash my hair it is tangled and dry.The ends are frizzy.I now use only baby shampoo, condition heavily, and don't blow dry or curl my hair, in an effort to minimize the damage.Maybe all permanent hair colors are this harsh...I'm looking into semi-permanent hair colors which, I hope, are gentler.

If your individual hair strands are thick or coarse, you might be OK.If you keep your hair short, you should be OK.However, if your hair is fine and/or longer, like mine, I would not recommend this product.

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Product Description:
INDICATIONS: Long-Lasting Color With Superior Shine. Fade Resistant Conditioning Colorant - New Shine Extending Formula. 1 Application ~ L'Oreal Paris Superior Preference Level 3 PermanentFade Resistant Color Technology - Discover Preference Patented Fade-Resistant Crystal-Shine Colorants for luminous, long-lasting color with superior shine. Brilliantly balanced shades that are always true and translucent. Never dull, brassy or faded. Shine-Extending Conditioning - Enhanced with a new shine-extending concentrate that helps seal in first-day color and shine. Rich hydrators with a protective UV filter leave hair luminous, resilient. Plus a Preference Exclusive: a superior measure of conditioner - up to 6 luxurious treatments so color shines on and on. Superior Coloring Experience - Now, all you need for expert coloring. Expert Colorist Gloves and simple instructions. Plus a luxurious scent and advanced color gel technology for no-mess application. Included Inside: No-mess Color Gel Care SupremeMulti-dose Conditioner. Color Optimizing Creme in Applicator Premium Colorist Gloves. Usage Instructions Preference Color Matching System: More than 50% gray - Your results will be slightly lighter-looking than the haircolor results shown. Red hair - Your color results will be light red. Medium / Dark Brown-Black hair - This shade will slightly lighten your hair and add reddish tones, but will not lighten your hair to blonde.